I'm so happy you're here
I’ve spent the last 15 years building my career at the intersection of technology, marketing, partnerships and go-to-market strategy — and I’ve learned that successful GTM isn’t about having the biggest budget or the longest strategy document. It’s about understanding what problem you’re solving, who needs to hear about it, and how to turn the right strategy into measurable action.
My journey started in channel marketing, where I learned the importance of partner ecosystems, MDF management and data-driven decision making. One of my early opportunities was delivering an event rollout in Hungary — an experience that opened my eyes to the complexity, creativity and opportunity that comes from working across markets and cultures.
Since then, I’ve spent around eight years working within the IT systems and technology vendor ecosystem, before moving into SaaS, with a particular focus on data protection and identity management. Along the way, I’ve worked across campaigns, events, partners, sales enablement, budgets, data and GTM execution.
Technology never stands still. Innovation is constant, markets evolve and customer expectations change. I’ve learned how to navigate that change while keeping sight of what matters: the commercial outcome.